FMCG market in China

I see a very interesting report in regards to FMCG market in China, prepared by Bain and Kantar. It indicates that China’s fast-moving consumer goods market is operating at two speeds across multiple dimensions:

  • different growth trajectories among categories;
  • contrasting penetration and premiumization dynamics among categories;
  • expansion in online and convenience-store retail channels at the expense of hypermarkets and traditional trade;
  • continuing growth of local brands at the expense of foreign brands.

You could see the details in the report as attached if you are interested.

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