I see a very interesting report in regards to FMCG market in China, prepared by Bain and Kantar. It indicates that China’s fast-moving consumer goods market is operating at two speeds across multiple dimensions:
- different growth trajectories among categories;
- contrasting penetration and premiumization dynamics among categories;
- expansion in online and convenience-store retail channels at the expense of hypermarkets and traditional trade;
- continuing growth of local brands at the expense of foreign brands.
You could see the details in the report as attached if you are interested.